Today, ESL has announced their long-standing partnership with Intel will continue to at least the IEM Katowice 2025 event. Worth at least $100,000,000, Intel will continue to forward the shape of esports events within CSGO, and provide the technology to ensure the best performing machines to power those events.
The partnership between the two companies started with ESL’s early events in Germany before turning into a global arrangement in 2006 when Intel became the official title sponsor of the Intel Extreme Masters (IEM). Since then, ESL and Intel have taken esports to all corners of the globe with live events spanning across North America, South America, Europe, Middle East, China, Southeast Asia, and Australia.
The renewal is a continuation of the 2016 agreement in which Intel became ESL’s Global Technical Partner powering some of the world’s most prestigious esports tournaments and pioneering stadium events worldwide, and which introduced one of the most prestigious accolades in CS:GO, the Intel Grand Slam. Through the partnership and the success of the flagship IEM product, Intel has cemented its position as a key player in professional esports globally.
The extension will see the two brands continuing to deliver technology solutions that will power all pro-level tournaments and events, and will enable both to look towards an exciting future in which the growth of esports continues. It will also break new ground for Intel and ESL, with the partnership now expanding to include DreamHack Open and DreamHack Festivals for the first time.
The US $100m+ investment will bring further product innovations and improvements for fans and players alike, and guarantees that ESL and Intel will continue to take esports to all corners of the world. Reflecting both parties’ commitment to bring top-level esports to the fans, all non-league ESL Pro Tour circuit CS:GO tournaments will now be unified under the legendary Intel Extreme Masters brand, including ESL One Cologne which is now transitioning to Intel Extreme Masters Cologne (IEM Cologne).
Ralf Reichert, Co-CEO at ESL Gaming, said: “After 20 years of building something hand in hand it's hard to consider Intel as merely a partner. The two-decade journey has forged a bond that has no parallel in the world of esports and we are excited to be extending it with a commitment of this magnitude; the next three years will be the greatest esports fans have seen yet.”